Few things can have a more devastating impact on a business than an image that has been damaged, often by factors beyond its control. In the media-driven court of public opinion, how company executives and employees respond to an issue often defines the business impact more than the facts of the issue itself.

As crisis counselors we’ve helped clients successfully minimize brand and business damage from all types of difficult situations, taking the right steps to ensure an unfortunate incident doesn’t mushroom into a major crisis. We bring to each client a perspective gained through decades of experience, as senior officers of major public companies, as professional journalists and from numerous consulting assignments.

Our crisis management program includes a comprehensive vulnerability assessment that looks at all aspects of the client organization, on-camera media training for client executives and spokespersons, and complete crisis management manuals and communications protocols. We typically serve as our clients’ on-call crisis counselors, providing them with a resource that is available 24/7 to provide counsel, prepare communications, coach executive spokespersons, and directly interface with the news media during difficult situations.

Parquet has nearly two decades of hands-on experience managing all types of crises, including:

Our crisis manuals and notification procedures are in place at various companies throughout the nation, and are well tested and have been effective in minimizing damage in many situations. Our approach and programs are based on best practices from both our practical experience and the study of countless crises across various industries.  Most of our work has been in the challenging restaurant and hospitality sector.